Message senders are to maintain a privacy policy that is easily accessed by the consumer on your website. You may receive this denial if there is no privacy policy present on your website OR if the privacy policy is non-compliant. The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy.
Opt-in language is required on the website if its intake form is used to collect phone numbers.
In this case what you need to do is add this language to your website before resubmitting (if your customers can leave their personal contact information on your website, right there needs to be a clear explicit statement that you would that data to get in touch with them or a check box to up-in for SMS) and then and Including the exact URL where opt-in consent verbiage can be found on your website.
Here is a link that can help you.
We understand that these adjustments may require your time and effort, but we are here to provide you with all the assistance you need.
We invite you to contact us to discuss these changes in detail and offer personalized guidance. We are committed to making this process as easy as possible for you.
We appreciate your understanding and collaboration in this matter. If there are any questions or concerns, please do not hesitate to contact us.